Informatics(319) 363-3795

We know certification marketing from the inside

From healthcare and dental to finance, we help certifying organizations build visibility and boost certification adoption.

Trust your brand to a partner that understands credentialing, not just marketing.

Let's Talk Through Your Program

Trusted by certification leaders across the U.S. and Canada

What we do for credentialing organizations

Get found

SEO, AI search visibility, paid search and social media for credentialing

Build credibility

Brand identity, messaging frameworks and website design

Bring candidates in

Campaign strategy, email and drip programs, content and video

Keep them renewing

Recertification campaigns, communications and analytics

Support your team

Staff augmentation, tradeshow and conference collateral

Our partnership in practice

Explore our past projects to see how we've helped credentialing and certification organizations improve their visibility for more than two decades.

Tablet displaying a modern healthcare digital interface

American Board of Pediatric Dentistry

A refreshed website, a rebuilt information architecture and a new member e-newsletter, connected to the ROC-P system ABPD already relies on.

99%increase in organic traffic after launch
63%average e-newsletter open rate
Brand design materials with color and typography samples

American Association of Directors of Psychiatric Residency Training

A redesigned website designed to strengthen and unite a professional community, complete with SEO-forward content and multimedia. 

63%increase in direct traffic YoY
31%increase in new users to site

Let's talk about your certification

Tell us where your organization is headed and we'll walk through what's possible.

What to expect

A 20-minute call, where we'll ask about your program, your candidates and what has been getting in the way. You'll leave with an unbiased read on your credential marketing efforts and what we would prioritize first.

Hear from our clients

You don't have to market your credential alone. Discover how organizational leaders like you are strengthening their programs and expanding their reach with help from Informatics.

Women Lead Change

Mackenzy Caligiuri of the nonprofit Women Lead Change shares how Informatics helped transform the organization's website, video marketing and digital marketing for its professional audience.

Watch more testimonials
Informatics takes great measures to fully explain the 'what' and 'why' behind what they're doing. It is very apparent they have experience working with non-tech clients.
Juanita Triplett, Meeting & Project Manager, ABPD

A better certification program starts here

Bring your questions and your certification marketing challenges, and we'll give you our expert take on what's working and what's not.

Request your 20-minute call